Posted by: yourhealthradio | July 27, 2010

The Health of Defying Logic…

On July 31, Dr. Dan Ariely will join YOUR HEALTH to discuss his latest book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home.

Dr. Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of Economics.  He is also a founding member of the Center for Advanced Hindsight.

Dr. Ariely’s previous book, Predictably Irrational: The Hidden Forces that Shape Our Decisions, was a New York Times Bestseller

Using simple experiments Dr. Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states. His experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wisdom.

Dr. Ariely earned a bachelor’s degree in psychology from Tel Aviv University, his master’s and doctorate degrees in cognitive psychology from the University of North Carolina, and a doctorate in Business Administration from Duke University.

His research has been published in leading psychology, economics, and marketing and management research journals, and has been featured occasionally in the popular press (The New York Times, the New Yorker Magazine, The Washington Post, The Financial Times, etc).  He is a regular contributor to Marketplace on National Public Radio.

Please tune in either Saturday at 9am, Sunday at 9am and 5 pm, or Monday at 6pm and 10pm on WCHL 1360AM.

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